Maidaid has declared that its prices will remain frozen for the “foreseeable future” in a bid to help distributors plan more certainty into their business.
The Northamptonshire-based warewashing supplier has written to its partners assuring them that it has no intention of beginning 2023 by hiking prices.
In the letter, seen by Catering Insight, the company said it understood the huge impact that price inflation is having on everybody and did not want to create further pressure following a “turbulent” few years with Brexit and Covid-19.
It wrote: “Right now, with costs increasing everywhere, we feel the best way we can help is to announce there will be no price increase across our entire range for the foreseeable future. After all, successful sales are in everyone’s best interest.
“Having implemented just three price increases since 2017, at an average of less than 3% per year, Maidaid has always looked to avoid price increases wherever possible.
“As a manufacturer we’ve seen our own costs rise – raw materials, components, freight, staff costs, etc – but in line with our commitment to you our customers, we feel passing on any increase at this time would be inappropriate.”
Maidaid said that while the Autumn Statement brought some good news, with the extension of the retail, hospitality and leisure (RHL) relief, this was tempered by confirmation that business rates revaluations will see the underlying cost increase.
It added that it is continually looking for ways to support loyal customers in whatever way it can.
“We remain absolutely committed to providing the complete package for our distributors with market-leading, competitively priced products and exceptional support,” it concluded.