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Rational renews partnership with HRC

Posted in General News & Helpful Tips

Cooking systems supplier Rational has signed another partnership with Hotel, Restaurant & Catering (HRC), across the trade show brand’s live event and digital platforms.

In early 2021, HRC launched HRC Connects, a digital platform providing hospitality and foodservice professionals with a range of valuable industry content including webinars, articles, reports, and demos in addition to a comprehensive searchable database of industry suppliers. The platform makes use of AI technology to match buyer interests with specific products and services, providing a matchmaking platform and allowing suppliers to engage with the HRC community, set up virtual meetings and request product samples.

The partnership with Rational will see the business promoting new launches including the iVarioPro multifunctional cooking system and the iCombi Pro combi oven, hosting a series of webinars highlighting the sector specific benefits of Rational cooking systems and a significant presence at the March 2022 live event.

Adam Knights, marketing director at Rational, commented: “We are delighted to renew our relationship with HRC in 2022, and excited to be evolving our presence via HRC Connects in line with our new customer engagement model.

“Being able to communicate our message to the HRC community, by combining in person and digital engagement, enables us to give customers even more accessibility to the modern Rational experience.”

HRC event manager Ronda Annesley said: “Rational is a global market and technology leader and we’re thrilled that the company is making use of the full range of services and routes to market that HRC brand has to offer.

“We’re passionate about the power of a combined physical and digital strategy and providing value to both our community of hospitality and foodservice professionals and to our clients year-round.”

HRC will return to ExCeL London on 21-23 March, alongside International Food & Drink Event, IFE Manufacturing and PUB22 for the UK’s biggest gathering of food, drink and hospitality professionals.

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